The heritage-inspired, contemporary-styled brand, Ancestry, is the most successful crafted clothing brand for users who seek out the latest fashion trends. Pedals Up helped the brand with the perfect UI/UX suited for the brand and the right ICP audience for themselves. Pedals Up assisted them with custom ecommerce development over the Fynd Omni Commerce Platform. The Pedals Up development team continues to support them on a monthly basis as part of a long-term development partnership.