Superdry, a premium brand, is the most successful brand for users who seek out the latest fashion trends. Pedals Up helped the brand with the perfect UI/UX suited for its audience and the right ICP (Ideal Customer Profile) for itself. Pedals Up assisted them with custom ecommerce development using the Fynd Omni Commerce Platform. The Pedals Up development team continues to support them on a monthly basis through a long-term development partnership.